Copywriting & QA

I love QA!

Here are a few sites I’ve worked as a software test engineer on from start to finish: preparing test plans, working with the client and developers to ensure the best functionality and efficiency, and always keeping a close eye on the user experience.

Visit me on LinkedIn to learn more about the languages I know, CMS Programs with which I am familiar, and work experience.

I also love writing!

Please email me for my rates and availability for freelance work.

Copywriting I’ve done

Commercial direct: print & email
Consumer-facing
Business-to-business
Style guides
Annual reports & newsletters
Case studies & white papers
Digital and social planning & strategy
Web copy, emails & banner ads
Video scripts
Media relations & PR
Brochures, posters & direct mailers
Infographics

Samples

Script: Twin Cities United Way
“The Power of ‘We'”

Infographic: Boston Scientific
“EnduralifeTM Battery Technology”

Ghostwriting: Star Tribune Letter to the Editor
Bishop of Minnesota: “Boston Tragedy”

Websites:
Microsoft’s Visual Studio
Zep Brewing
Excel Energy Programs & Rebates
MultiCare Tacoma Surgical Services

Where I did it

Agencies
Whittier Advertising
Gage Marketing
JohnRyan
space150
MRM Worldwide
Campbell Mithun
Clockwork

Finance, Legal & Insurance
Thomson Reuters
PNC Bank
H&R Block
National City Bank
American Express
US Bank
Meritas
ACE Group
Minnesota State Bar Association

Medical Device & Technology
Microsoft
Boston Scientific
3M Chronic & Critical Care
American Biosystems
Harbor Medical
Business Software News
CPA Software News
Sentara Norfolk General Hospital
Multicare Tacoma Hospital

Industrial
Xcel Energy
Trades Tools & Equipment: 3M Industrial
Cleaning & Equipment: Zep Craft Brewing
Automotive: Kansas Star auto section
Marine & Commercial Upholstery: The Upholstery Journal
Small Business: Specialty Coffee Retailer News

Health & Wellness
Bayer Women’s Health
Whole Grain Nation

Nonprofit, Civic, & Religious
Episcopal Church in Minnesota (Diocese of Minnesota)
Greater Twin Cities United Way
Division of Indian Work
Greater Minneapolis Council of Churches
Peggy Flanagan for School Board (she won!)
Bisexual Organizing Committee

What they’re saying

“An incredibly strong writer.”
— Brian N. Prior, Episcopal Bishop of Minnesota

“I hope we can bring Haddayr in again. And again. And again!”
— Ben Drake, space150

“Haddayr clarifies our purpose and makes our work stronger.”
— Diane Fittipaldi, Associate Director, Pollen

“Always willing to go the extra mile.”
— Amy Wexler, Director of Studio Services,  Creatis

“Her quick wit combined with her truly awesome writing is just what we needed.”
— Nicole Earley, Sr. Project Manager, Padilla


Packaged Goods
Land O’Lakes
General Mills
Chex Cereal
Chex Mix
Nature Valley
Warm Delights
BettyCrocker.com
Gold Medal Flour
Pillsbury

Pets & Pet Food
Creature Comforts
Purina
Rally to Rescue
Dog Chow
Puppy Chow
Chef Michael’s

Beauty & Fashion
Nexxus
Enfants Tricotés
Bootights

Luxury Brands
J.W. Hulme Co.
Torneau
St. Croix Chocolate Company